
The idea came from when they were both serving in California. Yes, in the middle of Roane County, miles from a large body of water, they have a sailboat. On top of all that, they are working on renovating their 30-foot O’Day sailboat. We just realized that diversification was important.”īeyond their lavender, from which they sell plants and dried buds for sachets and adding to foods and beverages, they have branched out to beekeeping, cultivating and harvesting forest botanicals, and herbalism. “Needless to say, our plans have evolved, which I feel like a lot of people who get into farming, that happens to them. “But after doing that for a while, we kind of learned that you just have to have so much lavender.” So, though lavender is still a big piece of the puzzle, it is just one piece. The original idea was to have, in Cox’s words, a “showstopping lavender farm.” The hope was to distill their own oil.

Wonder Valley Farm in Roane County is not one of those few that did.

This, however, is real life, and business ventures rarely move in a straight line from start to success. Were this a romantic fiction novel, we would cut immediately to a successful lavender farm in the heart of West Virginia.


“We’re there, hanging out, sipping lavender flavored Margaritas and we’re like this is fun. Not sure what they wanted to do or where they wanted to go after life in the military, they stumbled upon Sequim, which Cox described as “this little peninsula covered in lavender.” It is known among those who pay attention to such things as the lavender capital of the United States. When Sierra Cox, a graduate of the United States Naval Academy originally from Parkersburg, finished her tour of duty in which she’d been a surface warfare officer stationed out of San Diego, she followed her partner, fellow Naval officer John Pennacchio to his last duty station in Washington state.
